Plaxo Returns to Its Address Book Roots

Plaxo, Inc. creators of the world’s most powerful address book, announced a company relaunch this week, which returns to its address book roots. The new product refocuses on solving the increasing problem of how to keep your contact information updated and relevant. As part of this repositioning, Plaxo is segueing out of social networking. 

To mark the return to its roots, the company is unveiling a family of address book-related services and the availability of Plaxo Personal Assistant, a completely new service that intelligently makes automatic updates to your address book so contact information is constantly relevant.  Available for purchase now, Plaxo Personal Assistant is aimed at on-the-go professionals who demand an always-available, always-reliable address book, or any connected individual who has contact information spread across multiple places. 

Most people have partial address books that can be found in a number of social networks, Web-based and client-based email accounts and on multiple mobile devices.  Keeping those connections safe and up-to-date has never been more challenging. 

Layer on top of that the need to access your latest content wherever you are and the challenge gets more complicated. Using Plaxo, people can unify their contacts, eliminate duplicates and synchronize across a broad range of platforms and devices – including Outlook for PC and Mac, Entourage, Mac Address Book, and Gmail.