March 18, 2011
Pepsico's Head of Digital Shiv Singh Talks About Social Media For Social ChangeAt the SIGNAL event in Austin last week, Pepsico's Head of Digital Shiv Singh gave a talk about the Pepsico Challenge and how they used social media to not just engage with new customers and fans, but how it lead to funding meaningful projects around the world. Shiv also wrote the book Social Media Marketing for Dummies. Have a listen below.
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