down the avenue: Pepsico's Head of Digital Shiv Singh Talks About Social Media For Social Change

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Only Those Who See the Invisible, Can Do The Impossible
The Age of your Heart is the Age of what you Love - Marcel Prévost
Tell me and I'll forget. Show me and I may remember. Involve me and I'll understand.
When one door of happiness closes, another opens; but often we look so long at the closed door that we don't see the one opening before us. -Helen Keller
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March 18, 2011

Pepsico's Head of Digital Shiv Singh Talks About Social Media For Social Change

At the SIGNAL event in Austin last week, Pepsico's Head of Digital Shiv Singh gave a talk about the Pepsico Challenge and how they used social media to not just engage with new customers and fans, but how it lead to funding meaningful projects around the world. Shiv also wrote the book Social Media Marketing for Dummies. Have a listen below.

March 18, 2011 in America The Free, Europe, Events, On Technology, Social Media, Videos, WBTW, Web 2.0 | Permalink