March 25, 2011
Jensen Grand Prix Insider New Mobile App for What's Hot in the Car Racing World
While I was in Austin for SXSW, I ran across the Jensen Motorsport guys who just happened to have this incredible race car parked on the sidewalk. God bless Texas.
They were part of a promotion for Maple Leaf Digital Lounge and in conjunction with Dynamite Network, they announced the launch of the mobile application Jensen Grand Prix Insider.
Jensen Grand Prix Insider features up to the minute content of what' shot and happening in the car racing world as well as exciting contests and promotions offered by their race team partners.
They handed me a flyer about their promo and the announcement, but it lacked the most important details about the app or the promo. After reading the flyer four times, I finally saw a website link in small font but when I went there, it only gave me a form to enter the contest. I kinda need a reason to guys.
I did manage to find their Facebook page but after several searches, still didn't find much about their new mobile app.
That said, I thought the car was cool and they wooed me into sitting in it and learning more about motorsports in general. And, sitting in the car got me to write this blog post too, but while I'm not the target audience for the mobile app, it would have been great if they included more data up front to make it easy for people who did care about motorsports, to get hooked.
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