Facecake Hopes to Transform Online Buying & The Dressing Room #democon

Facecake (cool name isn't it?), was on the DEMO stage today showing up Swivel, a new service slated to launch in May that will allow you to try things on in your own closet using a virtual application that allows you to see what they look like in various outfits.

You can give yourself a complete cosmetic makeover, such as having the experience of going from a blonde to a redhead. You can also visualize yourself losing weight, see your home in a rainbow of colors, purchase accessories for your pets, or try a cosmetic procedure with just a simple click. Just upload your image and you can "try on" a product, or "try out" a service without ever leaving home in a photo-realistic manner that's the next best thing to driving to the store or doctor.

Says the founder on stage, "you can share with swivlets with other users online - in static or dynamic moving scenes." Swivel transforms the 'changing room' by making it virtual, making the dressing room smarter not just for users directly but their plan is to bring it to eCommerce as well. "We think we're changing the way people will shop," says the female CEO and founder. 

Above, the CEO is demoing the service on stage. You can see how she is testing out purses and dresses virtually, visually being able to see what she looks like in various outlets before buying them all while allowing you to share your experience with others. Could this be Fashion 3.0? I love it. Below, Matt Marshall chats with the team about its various applications and use cases in the future.