February 16, 2011
Introducing New Film: The Economics of Happiness
The Economics of Happiness is a new movie that describes a world moving simultaneously in two opposing directions. On the one hand, an unholy alliance of governments and big business continues to promote globalization and the consolidation of corporate power. At the same time, people all over the world are resisting those policies, demanding a re-regulation of trade and finance—and, far from the old institutions of power, they’re starting to forge a very different future. Communities are coming together to re-build more human scale, ecological economies based on a new paradigm – an economics of localization.
The film shows how globalization breeds cultural self-rejection, competition and divisiveness; how it structurally promotes the growth of slums and urban sprawl; how it is decimating democracy. You will learn about the obscene waste that results from trade for the sake of trade: apples sent from the UK to South Africa to be washed and waxed, then shipped back to British supermarkets; tuna caught off the coast of America, flown to Japan to be processed, then flown back to the US. We hear about the suicides of Indian farmers; about the demise of land-based cultures in every corner of the world.
The second half of The Economics of Happiness provides not only inspiration, but practical solutions. Arguing that economic localization is a strategic solution multiplier that can solve our most serious problems, the film spells out the policy changes needed to enable local businesses to survive and prosper.
You are introduced to community initiatives that are moving the localization agenda forward, including urban gardens in Detroit, Michigan and the Transition Town movement in Totnes, UK. They explore the benefits of an expanding local food movement that is restoring biological diversity, communities and local economies worldwide. They also introduce Via Campesina, the largest social movement in the world, with more than 400 million members.
The movie shares voices from six continents, including Vandana Shiva, Bill McKibben, David Korten, Samdhong Rinpoche, Helena Norberg-Hodge, Michael Shuman, Zac Goldsmith and Keibo Oiwa. They tell us that climate change and peak oil give us little choice: we need tolocalize, to bring the economy home. The good news is that as we move in this direction we will begin not only to heal the earth but also to restore our own sense of well-being. The Economics of Happiness challenges us to restore our faith in humanity, challenges us to believe that it is possible to build a better world.
The movie features: Vandana Shiva, Bill McKibben, David Korten, Michael Shuman, Juliet Schor, Richard Heinberg, Rob Hopkins, Andrew Simms, Zac Goldsmith, Samdhong Rinpoche. The schedule of where previews will be showing is here, ranging from London, Berkeley, Portland to Ireland, Thailand, Tokyo and India.
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