February 10, 2011
Engaging Influencers: What Does It Take?
Rocketspace hosted a panel during Social Media Week San Francisco on Engaging Influencers. The panel discussed how to successfully engage influencers through social media. The session covered what a successful program looks like, how to plan, the role of authenticity, crowd-sourcing content, and advanced techniques for increasing reach and harnessing the power of influencers. On the panel included:
Below is a sample of the panel in video (covers about a quarter of the talk):
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