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February 10, 2011
Engaging Influencers: What Does It Take?
Rocketspace hosted a panel during Social Media Week San Francisco on Engaging Influencers. The panel discussed how to successfully engage influencers through social media. The session covered what a successful program looks like, how to plan, the role of authenticity, crowd-sourcing content, and advanced techniques for increasing reach and harnessing the power of influencers. On the panel included:
Chase McMichael, CEO InfiniGraph.com - @chasemcmichael
Mark Sackett, Founder and CEO Reflectur - @MarkESackett
Gregorgy Shove, Founder and CEO Halogen - @GregShove
Jeff Pester Co-Founder of Think Influence - @SocialMedia411 and @UniqueVisitor
Below is a sample of the panel in video (covers about a quarter of the talk):
February 10, 2011 in America The Free, Events, PR & Marketing, Social Media, Videos, WBTW, Web 2.0 | Permalink
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