February 20, 2011
David Rose on Enchanted Objects & Storification
In the first session on the TEDxBerkeley stage on Saturday, product designer and technology visionary David Rose talked about enchanted objects. He showed us how you can build and program whatever you have ever imagined, talked about what's currently happening with game play, and demonstrated how the folks at MIT have been reinventing painting among other insights.
For years, David has been working on the reinvention of medication packaging with wireless technology. He is known for embedding Internet information in everyday objects like light bulbs, mirrors, refrigerator doors, digital post-it notes, and using umbrellas to make the physical environment an interface to digital information.
He says, "if you're in the software business, you should try to enhance animated objects. If you're in the objects business, think of objects as avatars for surfaces; combine that with gamification in order to achieve a goal."
David challenged us to think about storification.....in other words, embedding the experience into a larger narative. He says, "displaying information in multiple ways changes people's behavior."
Also take a look at the talk he gave at Lift '09 on "Enchanted Objects - How fiction foreshadows innovation" which is not the same talk he gave at TEDxBerkeley however in the talk, he does talk about enchanted objects and 'lassos of truth'....he gives examples of comics and fictional female characters 'as objects' including Wonder Woman and Snow White. He says of the invention and the fictional character, "rarely do you see the two collapse into one person."
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