February 24, 2011
CarWoo! Unveils #1 Factor in Getting Best Deal on a New Car
CarWoo!, the leading online service and marketplace that matches dealers with consumers to get the best deal on a new car, has unveiled the number one factor in getting the best deal on a new car.
A recent blog post in the Woonomics section of their blog: CarWoo! Chronicle, “It’s Not About Size, It’s About Depth” released key findings to help save money and time for new car buyers. CarWoo!’s findings disprove the popular myth that increasing the distance that the buyer is willing to travel is the best way to get a great offer.
Data drawn from the CarWoo! Marketplace reveals that it is not distance, but number of offers that yields the best offers. Buyers who received nine or more offers received offers that were 41% better than those for buyers with three or fewer offers. This is logical given the realities of dealerships where dealers have many different motivations for selling a car.
Unlike many other solutions, buyers receive multiple offers while retaining complete privacy and dealers obtain referrals for buyers that fall outside of the traditional automotive lead system.
Disclosure: I consult to CarWoo!
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