January 28, 2011
Let's Talk SEO Mistakes & Myths
I heard Stephan Spencer and Mona Elesseily speak recently on SEO mistakes shortly after hanging out with him and his ten pound book The Art of SEO, which he co-authored. He graciously gave me a copy but it’s fatter than three bibles put together – translation: full of incredibly great content yet despite my laundry list of new tips and knowledge, I likely won’t be able to execute.
Here’s my thinking on experts, books, tips and tricks: unless it’s something you really love, breathe and wanna do, get knowledgeable by reading the best books, then hire someone to execute and map out a strategy who does live and breathe it and more importantly, find someone who’s wired that way. A lot of people ‘do’ things in areas where they’re not wired.
The book will make sure you don’t hire the outdated SEO expert wanna be’s who don’t really know how to get you to “go” never mind long-term success.
Stephan and Mona divided their talk into common mistakes to avoid when implementing a SEO campaign and a hands-on workshop, where they ripped apart a few sites, and shared what worked and what didn’t on those sites and why.
The summary of the mistakes they covered in their talk are below with my insights scattered throughout:
- Jargon – get rid of it. Your customers don’t care, don’t understand and don’t think that way. It’s interesting how often this applies to just about everything we do verbally or in written form isn’t it? Clearly, it doesn’t just apply to SEO.
--personalization means no one is #1 anymore
--metatags will boost your rankings
--country sites are duplicated content
--Googlebot doesn't read CSS.
--Update home page will make a difference.
--Linking out helps ranking.
--SEO is a one-time activity.
--Using flash will tank your SEO.
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