November 13, 2010
Where Should the Corporate Social Media Strategist Go?Altimeter Group has a great report on the role and path of the corporate social media strategies. Jeremiah says in his intro: This Social Media Decision Maker Must Choose One of Two Career Paths. This emerging role is critical to the success of social media programs yet, most Social Strategists and their programs lack maturity, with only 23% of Social Strategists having a formalized program with long-term direction. The report is below. For more information, or if you can't view it, check out his post or his report on Slideshare.
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