November 11, 2010
Improving Online Engagement at all Levels
David Spark covers the Enterprise 2.0 conference in Santa Clara this week. The recap below is specifically of a panel that discusses engagement and tips for better engagement across 3 types: Situation engagement, Desire engagement, and Lack of vision engagement.
A recap of his tips from the panel below. Original article can be found on his blog.
- One way to initiate the community is get buy in from the top and let executives make public fools of themselves so others feel more comfortable. For example, at one organization the community manager got the top executives to dress up in silly outfits, such as astronauts, and post them on their profile for the community.
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