down the avenue: Ford's Scott Monty: People Trust People Like Them

FAVORITE QUOTES

Only Those Who See the Invisible, Can Do The Impossible
The Age of your Heart is the Age of what you Love - Marcel Prévost
Tell me and I'll forget. Show me and I may remember. Involve me and I'll understand.
When one door of happiness closes, another opens; but often we look so long at the closed door that we don't see the one opening before us. -Helen Keller
The sole meaning of life is to serve humanity. -Leo Tolstoy
Nothing makes us so lonely as our secrets. -Paul Tournier
They may forget what you said, but they will never forget how you made them feel. -Carl W. Buechner
Just trust yourself, then you will know how to live. -Johann Wolfgang von Goethe
The foolish reject what they see, the wise reject what they think
Imagination is more important than knowledge - Albert Einstein
When you realize nothing is lacking, the whole world belongs to you - Lao-tzu
The world surrenders to a quiet mind
It is a funny thing about life: If you refuse to accept anything but the best you very often get it - Somerset Maugham
"At the moment of commitment, the universe conspires to assist you." Goethe

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November 23, 2010

Ford's Scott Monty: People Trust People Like Them

Below, Ford's head of social media Scott Monty on the TWTRCON stage, says, "People don't change, they want you to think and feel and be just like them." Globally, trust is down year after year and less than 40% of people trust ads. "Who people trust are third party experts and people like themselves."

Transparency and authenticity are key when you're dealing with human emotions and rather than use robotic language that won't have an impact on people's emotions. He says, "we're training people to talk like humans again." He also emphasized the importance of relevance.