October 12, 2010
Pivot Focuses On Marketers Who Target 18-34 Demographic: #pivotcon
The Pivot Conference, a new conference dedicated to branding, marketing and social media is coming up from October 17-19, 2010 in New York.
The event singularly focused on marketers who target the 18-34 demographic — their attitudes, technologies and preferences – and the media and marketing that addresses them.
Today, the brand marketers' job is made even more difficult by the rapidly changing media and the flood of new technologies and tools. Pivot is designed to help marketers sort through these issues, to better understand their customers and the environment, and to come away empowered to create a successful brand strategy and market more effectively to young consumers.
Speakers from Arianna Huffington to Evan Cohen and Doug Rushkoff (who says "Pivot looks to become the TED of marketing conferences"), will share their ideas and experiences and provoke 'Aha!' insights among attendees who are targeting the largest, most unique and influential demographic we've seen in 50 years.
Highlights of the agenda include:
• Who Are You? Profile of the Always-On Consumer
• Mind the Gap: Measuring the Divide Between "Us" and "Them"
• Motives and Motivations: What Drives the Always-On Consumer
• Media and Advertising at a Crossroads
• The New Marketing Organization
• New Rules of Engagement: Listen, Engage, Measure
• Social Marketing: The Grand Experiment
October 12, 2010 in America The Free, Conference Highlights, Events, Magic Sauce Media, On Blogging, On Branding, On Journalism, On Technology, PR & Marketing, Social Media, TravelingGeeks, WBTW, Web 2.0 | Permalink
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