More New Mobile Technologies Launching This Week

Zappli's founder says of myShopanion at DEMO today, "we put an end to buyer's remorse." MyShopanion is a social shopping application for the iPhone, making it easy for people to cross-check products while you’re shopping around. You can either scan the barcode of a product using the iPhone’s camera, or enter the product’s name. The application then populates a list of products matching what you’re looking for, letting you sort by relevance, ratings, or price, and see what’s on offer elsewhere.

Check out the CEO's funky and creative pants below. Impressive.

Range Networks' goal is to ensure that everyone has access to affordable wireless communications services. Sustainability is a big part of their pitch; says one of the co-founders on the DEMO stage, "we provide the world’s lowest cost, sustainable, full featured GSM infrastructure."

To-date, they have shipped over 100 systems based on their OpenBTS software stack, software defined radio and Internet protocol-based VOIP core network. He says, "we have broken through the low cost cellular barrier so that those in developing countries living on $2-3 a day can now have access to cell phones." Note: their website needs work; there is barely any content there.

Particle Code is all about platform fragmention, which CEO Guy Ben-Artzi on the DEMO stage says, "is the single most challenge facing app developers." Particle Code is an open and extendable cross-platform IDE that automates the porting process, enabling developers to create native applications using fully powered programming languages.

By allowing developers to more efficiently create and maintain their apps through the use of a single code-base, Particle enables teams to focus on more innovative cross-device experiences. Free to developers, they can customize the look-and-feel of every app easily and quickly and no longer need to focus on any one single app store. He ends his presentation with a humorous and endearing pitch for recruiting new developers for their Palo Alto based location. Looking for new engineers, he says, "Facebook isn't the only place with coconut water in their fridge. If you're fired up about the app economy, consider making us your new home."