September 14, 2010
Mobile Apps Launching at DEMO Today
MediaSpectrum is dealing with the newspapers is dead trend, allowing publishers a way to make their content exciting and alive on the iPad.
Their new product, announced today at DEMO, is called Adrenaline to help newspapers and other large publishers through the transition.
“For any digital news organization, they have to deal with three issues: content, advertising and subscriptions, says Jay Cody, MediaSpectrum's head of marketing on the DEMO stage. He shows the crowd the Adrenalin reader, which offers publishers the ability to deliver an engaging app where the content can be updated 24 hours a day.
Publishers can add additional photos, videos, and video ads to enhance the reader experience. Publishers can claim Replica+ readers as part of their print circulation, increasing this crucial metric and the advertising rates that accompany it.
Replica+ is a second offering: publishers can claim Replica+ readers as part of their print circulation, increasing this crucial metric and the advertising rates that accompany it. They also offer the ability to view offline on their iPad; the apps can store some of of the articles to be read even when you're not connected if the publisher chooses that options for its readers.
Also in the mobile technologies session at DEMO today, Fox Mobile Group launched Bitbop, an on-demand mobile-entertainment subscription service, for smartphones powered by the Android OS. Users will have unlimited streaming and temporary download of commercial-free TV shows for $10 a month. They'll be offering full-length movies later this year.
Next up on stage is ExpertMaker, which is announcing a tool that gives anyone access to artificial intelligence through a 'search'. Their AI publishing tool can handle all kinds of complex problems, such as human-like recommendations, smart advice and diagnosis.
All of this leads to opportunities for things as diverse as personalized product advice, recommending holiday destinations, discovering a new app or even diagnosing an illness. Their tools do not require any programming skills, so they enable anyone to build their own micro-search engine. They also support 'mobile search' as well.
Addicted to 'checking in?' It may not apply to anyone outside the Bay Area, but for those with digital addictions (all of Silicon Valley), FootFeed could be your new best friend. Footfeed which I first learned about at the GeoLoco, a new but already leading geo-location conference.
Their service is for all checkinaholics and in the front row of DEMO, I look around me to see how many press, bloggers and vendors are checking in during their presentation. Built from the ground up as a stand alone check-in service, Footfeed integrates APIs from Brightkite, Foursquare, Gowalla, Facebook (and soon Twitter, Google Latitude and Whrrl).
Footfeed features an advanced location matching algorithm that matches locations across different services so that users can check-in to multiple services with one click. Using the Footfeed mobile check-in app, users can have their location matched across the different networks connected to their account and check-in to all networks simultaneously.
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