August 05, 2010
BlogHer10 Kicks Off in New York
BlogHer kicked off today in New York City. Tonight's closing keynote was entitled Being a Social Media Champion. The Focus: integrated social media strategies are slowly becoming the rule, rather than the exception at Fortune 500 companies. The companies that are charging ahead tend to have a couple of things in common: an executive level internal champion, willing to be a social media champion in the C-Suite and the Board Room, and a consultative evangelist who helps them make the case.
Carol Hymowitz, Editor-in-Chief of ForbesWoman, moderated the conversation with Leslie Dance, VP Brand Marketing and Communications at Kodak; Jory Des Jardins, co-founder of BlogHer; Diane Hessan, CEO of Communispace; and Lesley Pinckney, General Manager of Essence.com.
Day One Agenda:
Day Two Agenda:
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