down the avenue: A Rose By Any Other...Logo

FAVORITE QUOTES

Only Those Who See the Invisible, Can Do The Impossible
The Age of your Heart is the Age of what you Love - Marcel Prévost
Tell me and I'll forget. Show me and I may remember. Involve me and I'll understand.
When one door of happiness closes, another opens; but often we look so long at the closed door that we don't see the one opening before us. -Helen Keller
The sole meaning of life is to serve humanity. -Leo Tolstoy
Nothing makes us so lonely as our secrets. -Paul Tournier
They may forget what you said, but they will never forget how you made them feel. -Carl W. Buechner
Just trust yourself, then you will know how to live. -Johann Wolfgang von Goethe
The foolish reject what they see, the wise reject what they think
Imagination is more important than knowledge - Albert Einstein
When you realize nothing is lacking, the whole world belongs to you - Lao-tzu
The world surrenders to a quiet mind
It is a funny thing about life: If you refuse to accept anything but the best you very often get it - Somerset Maugham
"At the moment of commitment, the universe conspires to assist you." Goethe

« Smart New Uses for Old Technology | Main | Words Work »

August 20, 2010

A Rose By Any Other...Logo

A few weeks ago, Communicate Magazine asked us of any visual identities we thought missed a mark. Our Creative Director, Chris, stepped forward and shared his thoughts on the London 2012 logo:

“It isn’t clear what the identity represents. That’s a big trick missed when the purpose of creating a visual identity is to represent a brand by evoking emotions.”

What do you think – how much weight does a logo hold in brand perception?

August 20, 2010 in America The Free, Europe, On Branding, PR & Marketing, United Kingdom | Permalink