August 20, 2010
A Rose By Any Other...Logo
A few weeks ago, Communicate Magazine asked us of any visual identities we thought missed a mark. Our Creative Director, Chris, stepped forward and shared his thoughts on the London 2012 logo:
“It isn’t clear what the identity represents. That’s a big trick missed when the purpose of creating a visual identity is to represent a brand by evoking emotions.”
What do you think – how much weight does a logo hold in brand perception?
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