July 09, 2010
Pearltrees Hits 2 Million Pearls Within 7 Months of LaunchToday, Pearltrees announces its new beta, Version 0.7.2, which speeds up performance and adds new functionality for users. Social curation at its best, interest in Pearltrees is growing; people have created two million pearls within 7 months of launch.
This impressive number comes only a week after Peartlrees announced $1.6 million in funding, which will be used to accelerate international development and growth.
As of July 2010, the Pearltrees North American user base has surpassed the French Pearltree community, which is where the service was launched last December. Global growth continues at a rate of 30% month-by-month and some organizations have already adopted Pearltrees, showing increased momentum and interest in the service.
This latest beta release, will significantly improve the user experience by increasing the speed and performance of the platform, by as well as adding new ergonomic features such as full screen video viewing, automatic updates of the detailed window and new meaningful animations.
Pearltrees supports all browsers so can be used on both PCs and Macs. Users can also embed pearls or whole Pearltrees’ into a website or blog with a simple button click, making it as easy to embed a Pearltree as it is to embed a YouTube video. Fans, readers and customers of a particular site or blog can discover a series of web pages and explore them in-depth without ever leaving your site. Users are exposed to a complete experience about a topic in one easy-to-navigate window.
Pearltrees transforms the process of discovering, organizing and sharing content people find on the web while enabling bloggers, journalists and other content creators to add a new level of depth and context to the articles they post online.
As Pearltrees expands in the U.S., new use cases of Pearltrees are sprouting up on various interests including food, restaurants, wine, travel, music and politics, to name a few. Below are a few examples of how people are curating content with Pearltrees:
• Check out a Pearltree showing a simulating iPod playlist to for working out
• Here’s a Pearltree for a special gluten free diet
• Find the resources a teacher needs
• Create a Pearltree to curate your favorite clubs in a city
• Build a guide of Buddhism
• Use Pearltrees if you are a label as a creative way to present your artist
• You can use a Pearltree to organize and curate your favorite wine experts
For example, you could create a Pearltree to share five recipes to make your brunch a success or where to find the best barbecue accessories, or even how to organize a whole meal – from wine and starters to main courses and dessert.
Take a look at Marshall Kirkpatrick's post yesterday in ReadWriteWeb and also at a Buddhism Pearltree below.
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