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February 25, 2010
Media Post's OMMA Behavioral: #answers @answersdotcom
Panel topics include:
Offline and Online Data: Match Made in Heaven
Which Data Finds the Right Audience
Thoughts on Agency Operations in a Exploded Media World
Building the Better Attribution Model
Make Behavioral Targeting Drive Sales and Revenue for Your Brands
Today in New York, client Answers.com Bruce Smith is on a panel titled: When Data Drives Publishing, together with Saul Hansell with AOL's seed.com, Patrick Keane from Associated Content, DemandMedia's and Josh Stinchcomb with Conde Nast Digital.
Other questions the event will address include: How are media buyers judging its effectiveness and using it in concert with online data? How are planners actually triaging the data to find the right audiences this year? Where are we seeing and how are we measuring real-world ROI?
“Attribution” has become the new holy grail of marketing mixes, but how are planners actually modeling effectiveness now? We talked a lot about privacy in recent months, but now real policies and plans for speaking with consumers about their won data finally are in the field.
February 25, 2010 in Client Announcements, Conference Highlights, Events, On Branding, On Search, On Technology, PR & Marketing | Permalink
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