February 18, 2010
Magic Sauce Media: Time to Mash the IngredientsPR Week does a Q&A with me about the launch of Magic Sauce Media in January: the rebranding and position shift from the traditional to the integrated.
Sometimes I really have to pinch myself to be able to say the word PR: is that really what it is I do? Have been doing? Nay. It has never felt like the right word. No grave surprise given how and where I was 'trained.'
Strategic and integrated is the way it should be.....needs to be, must be. When language and positioning however is not formalized and people don't really understand what a truly integrated communications, branding and social media campaign is or how powerful it can be, it's necessary to re-educate. Now is the time. The PR industry is breaking. It's time to mash the ingredients.
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