Unveiled at CES, Zorap Clubs Increase Traffic & Fan Engagement on the Web

Incorporating all forms of digital-rich media to extend customer and fan engagement on the web, brands can now more effectively engage, communicate and collaborate with photos, videos, music, files, chat and more, using Zorap Clubs, unveiled by client Zorap today at CES.

Zorap Clubs are a group of custom chat rooms that are dynamically created and accessed by users through third-party websites.

Custom clubs are personalized with a brand’s look-and-feel and cancan be used to not only increase traffic and amplify fan and customer engagement on the web, but can offer audiences a streamlined, one-stop environment to interact with and around a brand’s message, services and their content offerings.

Whether it’s a new product announcement, an event, or a concert, Zorap allows you to put audio and video promotional content on stage in front of your audience in an exciting new way, so viewers can participate and engage with you in real-time from anywhere in the world.

Zorap Clubs enable social interaction and full audience participation around targeted content, while also allowing providing users with the opportunity to drag & drop their own personal media files into rooms, which ensures a more personal experience for them.

Individuals can also use Zorap by going to www.zorap.com. They can create and customize their own rooms, inviting friends and family to share rich multimedia content in real-time. An example of what a room looks like with shared content below:

They also support social media. Integration with Facebook Connect ensures timely and unique engagement experiences for Fans and Fan pages. Fans can invite friends from their social networks, make new friends, and remain active members of your community after their experience.

For bloggers and press in Vegas for CES, the Zorap team will be demoing Zorap Clubs and more at the Zorap booth at the ShowStoppers Media Event, on January 7, 2010 in the Lafite Ballroom at the Wynn Las Vegas, from 6 pm to 10 pm PST.