October 20, 2009
The U.S. Army Talks Social Media
I interviewed a U.S. Army rep at BlogWorldExpo this week. What on earth was the U.S. Army doing at a blogging conference you ask? Dentists and soldiers alike are blogging, tweeting and hanging out on Facebook, from Iraq and throughout the world.
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So, this blog is a 'corporate' blog that allows 'employees' to share authentic and unedited stories with us? Somehow, I'd say that there is a big policy document sitting in front of all of those posting on the blog.
It's an interesting development, as just a couple of months ago, Pentagon officials were considering a total ban on Facebook, Twitter and other social media use for Army personnel.
If they really want to participate in social media, they should understand that transparency and authenticity is expected by everyone else involved in the conversation.
To be fair, the Army (as a business) does deal with a large amount of sensitive information, and that information must be protected by official policy and use limitations.
Because of those sensitivities, I think that it is safe to say that the Army, as a corporation, is most likely to use social media as a recruiting tool. As long as they don't disguise that, go for it.
I wonder if "they will do more posts before 6am than we will do all day."
Posted by: Tom O'Leary | Oct 20, 2009 3:30:06 PM
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Posted by: Stem cells aadam | Oct 21, 2009 4:57:34 PM
I think that it is great that the military can keep in touch with their family and friends through social networks like facebook. I had a nephew serving over in the middle east for two tours. I think I would have gone mad if it weren't for being able to message him well wishes on Face book.
Posted by: Angela Viola | Oct 23, 2009 6:54:03 PM
Social networking sites has made the entire world handy.
Hats off to Facebook, Twitter and other similar sites !!!!
Posted by: teendudes | Oct 30, 2009 7:37:53 AM
Sigh...China blocked facebook,twitter and Youtube.... only can use proxy to watch. Slowly...
Posted by: chineseclothing | Mar 21, 2010 7:31:49 PM