Social Media in Schools

Below is a little background on Andrew Davis, Director/Coach of The Worst Kept Secret, who is spearheading a social media initiative in English schools.

We first connected at a London tweetup this month, where I learned not only what his project is doing in education but also about his consulting work which facilitates brands to maximize their marketing potential through social media. And, of course the man has a blog so you can tune in if interested in learning more.

Having helped to launch MySpace in the UK as well as BBC Radio’s 1Xtra, he is now turning his attention to developing social media courses for secondary schools.

Andrew's school project is gaining momentum, so much so that the Daily Telegraph, the Brand Republic and ITN's Teachers TV all have something to say about it.

Entitled Social Media Fundamentals, this is the first time social media will be taught in secondary courses. Davis aims to explain the rise and relevance of social media including networking sites and integrate core subjects such as English and Maths at the same time.

London’s Bishop Challoner Catholic School is the first school to book Davis’ services. He will deliver a four-week course starting September where students will be required to submit a reason for being on the course, and the application will work as part of their GCSE coursework requirement. Thirty will be chosen and the fact they have had to work to get onto the course, means only those most eager to learn will be involved.

Davis has worked alongside Heads Of Faculty to devise a course tailored specifically for the needs of the school. In this case, the students will plan the school’s end of year music event.

Davis has developed lesson plans that look at planning an imaginary event, writing for web, and fundamental social networking skills that will eventually be used on a real event. As part of the course, Davis will invite former contacts from the music/media industry to share their experiences with the children.