Ribbit for Salesforce.com

I met up with the guys from Ribbit in London at BT’s offices earlier this month.

We saw the latest developments for the consumer market as well as Ribbit for Salesforce, which is a recently launched application from BT Business that features voice-to-text conversion.

Ribbit for Salesforce saves time and improves productivity for sales professionals and other mobile workers by making it easier for them to record customer information on the move.

Says BT’s Sandeep Raithatha, "think of it as an online personal sales assistant."

Available in both the US and UK markets, any Salesforce.com user can now dictate notes and memos verbally on their mobile phones.

If you hover over any of your messages, they're converted into text. If a call comes into your mobile and you miss the call, they flow into Salesforce.com.

Ribbit’s technology takes the message and converts voice to text. It also assigns it to a sender and their account.

“The notes are transcribed and flow directly into Salesforce.com and into the user's inbox, eliminating the need to type updates, increasing user productivity,” says Sandeep.

The solution simplifies sales management by storing and organizing voicemail as email in Salesforce.com, categorizing leads, contacts and in-progress deals.

All voice messages are delivered as SMS or email, so users can respond or forward immediately without dialing into voicemail.

British Telecom is the first supplier to integrate voice with the CRM solution Salesforce.com through a cloud computing platform.

Ribbit has dragged the phone world over to the web world, whether it be for Salesforce or applications that can be used by consumers. It's independent of VoIP.

Says Ribbit’s Crick Waters who was over from Silicon Valley during our visit, “we're not just VoIP, so you can opt to take Ribbit on Skype, MSN, your mobile phone or over the web. We let the system figure out how to get in touch with you."

He adds, “our objective is to make it easy to adopt for anyone."