July 20, 2009
Moshi Monsters: Virtual World for Kids
I spent some time talking to MindCandy's Michael Acton Smith talking about their primary brand: Moshi Monsters, which is essentially a Facebook mixed with virtual world experience for kids.
He talks about how kids can create pet monsters, participate in games and contests, and engage with their friends in various ways that are safe and secure.
We also dive into marketing and what kinds of things they have been experiencing with as a young company only out of the gate just over a year. It includes Facebook advertising as well as traditional TV. Learn more in my chat with Michael below.
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