All For Good is About All For Good

The reality is that people don't automatically just come to your website, you also need to go to them. All for Good spoke at this year's Craig's List Foundation Bootcamp.

Their message is simple: find volunteer activities near you and share those activities with your friends. You can also see what your friends are interested in and then track volunteer activities you care about.

They have open APIs to increase the number of third party apps; one such mobile app example is Catalista, and their developer community is growing.

Says Jonathan Greenblatt, "It's a free tool on the web to bring people to non-profit sites. Think of it as a platform for getting people do good. Our mission is getting more people to serve and to volunteer."

As for how you rank in their system? With a geek crowd like this, search rankings had to come up. Right now, geographic listings near you rank higher than virtual opportunities. Also opportunities that are current rather than in the past or future are also likely to come up higher. And of course, there's standard keyword matching.

Check it out - it's a great free tool to find out where you can make a difference.