down the avenue: Newssift Search Engine Gives More Meaning

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March 21, 2009

Newssift Search Engine Gives More Meaning

Read up on a streamline search effort within a newspaper.

The Financial Times new Newssift Search Engine says they "streamline the process of search and search refinement to help users become more informed. Moving beyond simple keyword search, Newssift offers search based on meaning, relationships and business themes. Content is aggregated and annotated by editors to ensure relevant and deep analysis of global business news.”

Obviously making that streamlined content easy to find from Google will be key although far too many newspapers and magazines are still thinking about the business from within their own 'branded' wall.

March 21, 2009 in On Journalism, Social Media, Web 2.0 | Permalink