What Really Happens to a Blog When it Grows?

Matthew Buckland has a really interesting post today that talks about what happens to bloggers as they start to grow, expand and hire other bloggers. In other words, "When is a Blogger Not a Blogger Anymore?"

He writes about this growth, "the big bloggers then start to resemble corporates or traditional media companies rather than the gutsy, independent, grassroots startups they once were. (In fact some bloggers get bought out by media companies or corporates.)"

Matthew also notes how many of the bigger bloggers are no longer the one-man-bands they used to be, and have hired crews to write under them. GigaOm, TechCrunch and VentureBeat are great examples. Mashable and ReadWriteWeb also fall into that category. Read about the blogger evolution through his eyes; he also references Paul Bradshaw.