Retrevo & PC World Team Up

PC World and client Retrevo team up to offer readers access to competing content directly from PC World’s site. Through this agreement, PC World.com product reviews will now include competing publishers expert reviews and information.

Powered by Retrevo’s artificial intelligence system, PC World readers will see product comparisons and expert and user reviews from other publications, sites, and blogs. As part of the agreement, PC World is also selling advertising programs for the Retrevo Web site.

Traditionally, publishers have operated a closed network and would never consider giving readers instant and easy access to competing publishers from within their walls. With the growing volume of product information and opinions, content providers must help consumers deal with the complexity of web content, which means opening their doors even if that means giving consumers instant and easy access to their competitors.

Consumers are rapidly transforming their media research and consumption to online, which requires a different business model than publishers have adopted in the past. Now, more than ever, users want access to open information and opinions. In the new world of online publishing, the more open you are, the more brand loyalty you build.

ReadWriteWeb's Alt SearchEngines, BtoB Magazine, MarketingShift, DM News and Folio all picked up on the announcement.