Marketing Mainstream Products to Blogs

The Wall Street Journal wrote a piece about the value of blogging for small businesses yesterday. Not only do they give examples of how companies with smaller budgets can reach out to bloggers to get them excited about their product or service, but encouraging people to join the conversation, saying that by doing so, you have an opportunity to establish your name and company as a leader.

Sending products out in a creative way seems to be paying off for some, particularly those with very mainstream consumer products. To get bloggers to review their clients' printers, one marketing team sent bloggers customized comic strips featuring photos of the bloggers found online, while another group sent newly launched books with personalized notes and video links welcoming about a dozen relevant bloggers to the new book.