February 15, 2008
Why PR People Get Paid The Big Bucks
This video is a great demonstration of the PR person's job, which is on one level, simple translation from Silicon Valley speak to everyday English.
Just in having the savvy to pick up on this humor, David Letterman shows that he, or someone on his staff, is in touch with the tech world. Beautiful irony....and extra points for anyone who can interpret, translate and make this interesting to me.
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"Digidesign D-Control console" - mixing board for audio engineering, recording, and sound enhancement
"Pro Tools 6.3.1" and "Pro Tools 7.4 CS2" - audio recording and editing software
"6 touch multi-sensitive rotary encoders per channel strip and 48-bit mix bus" - how much digital recording power is available to each track
"300 decibels of internal dynamic range" - volume range available on each track
"MIDI interfaces" - Musical Instrument Digital Interface; an industry-standard protocol that enables electronic musical instruments, computers and other equipment to communicate, control and synchronize with each other.
"Bank/Nudge" - Bank and Nudge change the focus of the faders to different Pro Tools tracks in groups of eight or one at a time.
Posted by: Nat Hefferman | Feb 26, 2008 7:00:06 AM