November 14, 2007
Enter the World of eSnips Social DNA
Client eSnips just unveiled a brand new concept called Social DNA, a service which connects like-minded people by matching their digital genes. Bet you didn't even know you even had digital genes eh? So, what do we mean?
People seek intelligent and intriguing interaction around interests. Imagine walking into a cocktail party, full of strangers. Instead of feeling overwhelmed, each person is wearing a name tag that tells you where and how you connect in different areas of your life, i.e., 67% alike on politics, 74% alike on eating habits, 4% on workout habits and so on. Enter the world of Social DNA.
A key premise of Web 2.0 services is the ability to discover like-minded people through common friends or tags. eSnips Social DNA takes this ability to the next level by matching people with others who resemble them most based on thousands of defined aspects of their lives.
Last night TechCrunch compared it to an online dating service. eSnips isn't about dating nor is Social DNA - its about connecting with people who share similar interests and passions. This is why people join eSnips, not to date. Any social networking site could yield that result, including eSnips, but it's not their primary purpose.
I've tried numerous online dating services in the past, including Match, Matchmaker, eHarmony, etc. and none of them give me the Social DNA experience. They also seemed to think that it confuses the purpose of the site. HUH? There's not a zillion things you could do in FaceBook and other social networking sites? They wonder, is eSnips an online storage service, a social network or a promotional tool? You betcha and much more. That's the beauty and the value.
On eSnips, not only do people connect to people with similar interests but they upload content that they are passionate about....in other words, their creations. Unlike sites that limit you to a specific file type, eSnips encourages any and all of them.
The result? An interesting cross selection of painters, photographers, independent musicians, dancers, designers, poets and countless others sharing files, photos, and videos and in many cases selling them through eSnips Marketplace.
eSnips also gives users 5 gig of free storage - how cool is that? So in one centralized location, you can share content, sell it, connect with others with similar interests and use it as a promotional tool in ways that is easy and more viral than other sites.
Here's a great example. Take one Boston-based eSnips user who is a DJ. No longer a user of MySpace or Facebook, he says, "With eSnips, gone is the spam, gone are the crazy people, no bots, no ads for porn/webcams, no spam with people promoting their shows. Because of eSnips, I am on Acidsamovar Records out of Moscow and the U.S. Manager of Distro here in the the states. I love the fact that eSnips helped me achieve my extremely long awaited goal of bringing my music and my DJ skills to countries that are deemed "oppressed" by America."
Social DNA merely takes their connecting to like-minded people concept to the next level, so before people dump it into a dating category or other sites that only offer a fraction of what eSnips does, perhaps they should try it out and see how their results compare to others from around the world as well as to friends they already know?
On top of beta users already having a ball with the service and finding it incredibly addictive, Marshall Kirkpatrick on ReadWriteWeb comments about eSnips growth and suggests that they may monetize better than Digg.
He says that the new Social DNA feature should carry individual and aggregate eyeballs right into the hands of the eSnips ad sales team, ready to place them directly into the gaping maws of just the right advertisers.
WebWare's Josh Lowensohn also has a great write-up on Social DNA as does Mashable's Kristen Nicole. CBS Radio's Larry Magid interviews eSnips Hagit Katzenelson which should be available to listen to today on the CBSNews.com website.
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