Sway's Partnerships Extend Social Media Marketing Reach

Today, client Sway announced strategic alliances with Odeo, CozmoTV, Pheedo and TubeMogul to signficantly extend global marketers reach using social media and Web 2.0 tools like podcasts, RSS, SMS, widgets, video syndication and email.

Instead of sending people to numerous places, vendors and tools and expect them to know how and where to use these Web 2.0 technologies to get the kind of marketing and branding impact they need, people can now go to Sway's new marketing tool Shoutlet (announced this week at DEMOfall), to handle everything under one roof.

It's powerful. Shoutlet not only creates an online social media marketing campaign, but handles the distribution and tracking as well.

With CozmoTV’s alliance with Shoutlet, users will be able to combine their Shoutlet video files with video clips on external sites to create their own video channels and distribute them as widgets to embed in social networks, blogs or Web sites. Shoutlet then tracks the impact of these channel widgets.

TubeMogul, an online video analytics and distribution company, makes it possible to upload video to multiple leading video-sharing sites simultaneously. By integrating its technology into Shoutlet, users can submit all videos housed in Shoutlet instantly to Google Video, Metacafe, MySpace, Revver, Yahoo!, AOL Uncut Video and YouTube, as well as track views, pass-along data and other information across all of these sites. Sway's agreement with leading podcast website and directory Odeo, allows users to register podcasts created in Shoutlet to www.odeo.com, increasing each podcast’s exposure in the online space instantly and effortlessly.

Pheedo, the premier RSS advertising and content distribution company, has also signed on to integrate its RSS feed ad serving engine with Shoutlet. This partnership will allow users to select criteria related to their (age, demographics, geographic locations, etc.) and distribute RSS feed advertisements through the Pheedo network. This is another simple, yet effective method of creating brand engagement online.

Sway’s network of niche social communities, which include a variety of subject areas such as auto racing, fitness and travel, help marketers using Shoutlet more efficiently develop global campaigns to advertise and promote their products and services online.