How Corporate America is Using Social Media

If in Boston next week, try to catch an event addressing corporate America and social media on September 20, 2007 at the Newton Marriott Hotel on Commonwealth Avenue.

Lessons Learned: How Corporate America is Using Social Media. Social media is sometimes viewed as a tool that allows smaller organizations to level the playing field against larger competitors.

The panel is intended to describe how corporate America is putting social media to use, as well as the unique promise and pitfalls facing large organizations.

Steve Restivo, Director of Corporate Affairs, WalMart Northeast

Dan Lyons, Senior Editor, Forbes Magazine (check out his new book: Secret Life of Steve Jobs)

Josh Bernoff, Vice Principal & Principal Analyst, Forrester Research (co-authored Groundswell: Winning in a World Transformed by Social Technologies)