Blogola

TV Networks are trying to entice the bloggers. According to this recent WSJ article, "Warner Bros., the studio that produces shows for CBS, identified 12 blogs about motherhood, a key theme in "Old Christine," and invited the writers to spend the day on the set. The bloggers got free DVDs, watched a rehearsal and made videos with Ms. Louis-Dreyfus and other cast members to post on their sites."

Says the piece, "who says you can't buy love? Trying to tap into the burgeoning power of blogs as promotional tools and fed up with the jaded attitudes of professional critics and TV feature writers, studios and networks are flooding bloggers with free stuff in hopes the flattered recipients will reward them with positive coverage." They're calling the strategy blogola. Egads, is this for real? I guess it was only a matter of time.