January 31, 2007
ClipSyndicate on Video Syndication
ClipSyndicate launches at DEMO today. They tout themselves as a premier video syndication platform targeted to niche vertical market broadcasters, content providers and advertisers who are looking to reach eyeballs way out on the Long Tail.
They have over 100 content providers, including ABC, CBS, Fox, etc. who are putting clips into their Clip Syndicate platform, and more than 3,600 vertical market websites and blogs signed up. They show us a real niche example - firefighters. ClipSyndicate allows every website to create various video clips within their portal.
You can create a Smart Channel - doesn't NewsGator, KnowNow and others have something similar to this already? Its value? Not sure to be honest.....their spokesperson used nearly every buzz word in the industry, more than once and I felt as if they referenced The Long Tail at the end of every sentence. They say their value-add is a place where real websites, real content providers and advertisers meet up in a seamless environment for frictionless syndication. More buzz words. Video syndication is increasingly becoming more important - just wish they said why I should care in English.
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Posted by: Annerose | Jul 9, 2007 1:16:20 PM