January 16, 2007
Cisco and Apple
Industry bud Glenn Gaudet started a blog. He's with Pulver Media, is baked into VoIP and related issues, and writes about some of the trends. He recently wrote about the issues between Cisco and Apple, and included a timeline of facts on the iPhone progress since 1996. Apple apparently bought the iPhone URL in 1999.
Ron Miller also writes about the iPhone/Apple/Cisco controversy and implications. Ron interviewed a handful of branding experts regarding the Cisco lawsuit and how it might affect the name, brand and possible success of the iPhone.
He captures comments and insight from Rob Frankel, author of The Revenge of Brand X: How to build a Big Time Brand on the Web or Anywhere Else. Frankel adds an interesting point, "Apple, of course, doesn't own the i-designation (as Cisco can certainly attest), "i-anything" is not really owned by anyone. Just like "e-anything" isn't owned by anyone, per se."
He also talks to Giannina Granata Silverman, who runs Rocket Ranch Design and Advertising in Seattle and David Meerman Scott, author of the book, Cashing in with Content: How innovative marketers use digital information to turn browsers into buyers.
I haven't had the time or energy to write an intelligent post about it, but c'mon, they're providing less value for more money the content is crap and rates have been going up. Let people customize what they want and don't want. Give me a tiered service and let me choose the 20 stations I want and eliminate the ones I never watch or don't care about.
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