Blerts for Feed Overload

The PortNetwork announced Blerts at DEMO this afternoon. Their pitch is solving the problem around the abundance of RSS feeds and how real information indigestion has become real for so many of us.

A smattering of the DEMO audience subscribe to more than five RSS feeds – egads, I subscribe to more 90 and while I don’t read through all of them every day, I do plough through 20 or more.

Blerts is a way to consumer the blogosphere in bite-size chunks. You search for a feed you want to subscribe to and then select a graphical icon to represent the feed. You can customize the feed or choose one of their template designs. You can then decide what priority the feed should have – in other words, what alert level should it have, i.e., top priority.

Blerts actively monitors for RSS feeds in your system tray. The free service is about bringing the most relevant and important data to you when and where you want it. It is driven by advertising and you can contextually link ads to the subject of the feeds.

Blerts is just one component of The PortNetwork bigger picture. ThePort Social Media Suite offers the benefit of social media and personal content aggregation. These solutions have the potential to transform business models for publishers, sports and entertainment brands and industry associations.