December 17, 2006
HP on Localization or NOT
The below: seen on a billboard poster just above the main train track in Issy, a fairly well known station stop in Paris' suburbs to the south. Did HP or HP's advertising agency perhaps forget the fact that they were in a French speaking country? Should this not been at least marginally obvious given how many trains and signs said "A Paris?"
Unlike Nokia's appropriately "country-tailored" ad some thirty feet away.
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That is exactly what happen when companies becomes Mammuth and are not able to control their communications...or when chain of commands are so long that even a simple localisation cannot be done...
I believe the sales of HP are increasing in France, but this is certainly not because of their advertisements...have you seen the TV commercial of Hp in France? same kind, and same english claim, only a voice off in french translate it...but I think that the impact must be pretty close to nothing...
Posted by: Thierry BEZIER | Dec 17, 2006 4:28:40 PM
Is it an explanation or is it even worse, the HP poster you saw was on HP France Headquarters building. Been working there for 3 years as a contractor.
I believe this poster is an exception to the rule as HP is localizing all their campains. Unlike some other brands that leave their english speaking signature.
Posted by: Steph | Dec 19, 2006 2:01:22 AM