October 05, 2006
The Future of PR
In New York on Wednesday, October 11, there will be an all-afternoon set of discussions on the future of PR. It will be held at the Microsoft Executive Briefing Center, 1290 Avenue of the Americas (between 51st and 52nd Street). Registration here.
The shifts include changes in communications, such as more transparent dialogues with customers, and the ability to monitor efforts aided by the internet and its many tools. Of course it wouldn't be a Web 2.0 discussion without more (yes, even more) discussion about YouTube, MySpace, FaceBook and other viral social media sites that may increase PR exposure as well as real time interaction with the consumer.
On the agenda includes: John Bell from Oglivy, Todd Defren from SHIFT, Michelle Horowitz from PR Newswire, Ronn Torossian at 5W PR, Chas Edwards from Federated Media, Bart Feder of the FeedRoom, Earthlink's VP of Corporate Communications Dan Greenfield, and Beet.TV's Andy Plesser to name a few.
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