August 28, 2006
KnowNow Deploys Wells Fargo Bank
Client KnowNow, announced the deployment of Wells Fargo today at the Gartner Summit. Wells Fargo’s deployments, one through KnowNow’s hosted service and one through an on-premise installation of KnowNow’s Enterprise 2.0 solution suite, are connecting key business managers with relevant, critical information the instant it is published and enabling those business managers to drive change.
The two deployments are examples of how syndication technologies like RSS can be deployed within an organization to solve different types of business problems. It's a great best practice industry example of how enterprise RSS can syndicate information that originates both inside and outside of an enterprise firewall.
This demonstrates how RSS can be used within the enterprise to mobilize non-RSS enabled information that has traditionally been locked in siloed applications and databases. Using KnowNow, Wells Fargo continuously watches information across multiple data warehouses to ensure that customer data and warehouse schemas are consistent. Whenever inconsistencies are identified, KnowNow automatically notifies the appropriate business analysts and the necessary adjustments are made immediately.
An essential capability that KnowNow uniquely provides is its ability to syndicate RSS data – as well as any enterprise information that is not in the RSS, Atom, or XML formats.
Wells Fargo has also deployed a hosted version of the KnowNow Market Intelligence solution to drive brand awareness. The KnowNow Market Intelligence solution automatically monitors a broad range of public RSS feeds to determine Wells Fargo’s share of voice in the electronic media, as well as customer perceptions of the Wells Fargo brand on the Web and in the blogosphere.
Instead of Wells Fargo employees repeatedly and manually searching the Internet for mentions of the company – and finding many irrelevant results that do not impact those employees’ specific marketing functions – KnowNow Market Intelligence continually and automatically watches the Web for topic-specific information that employees define once. When new information about Wells Fargo is published to the Web that matches employees’ filtered criteria, KnowNow notifies the appropriate employees immediately.
The instant notifications increase Wells Fargo’s responsiveness to critical market information. Marketers are now able to better capitalize on opportunities by adjusting business plans and related marketing decisions.
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