Enterprise 2.0 Webinar

Client KnowNow and the American Marketing Association will be hosting a webinar on July 18 at 10:00 am PDT/1:00 EST entitled: “Who’s Talking Smack Behind Your Back?." You can register here.

This webinar will also feature real-world examples of how one of the largest US banks is monitoring customer and competitor actions instantly, from the CEO down, using Enterprise 2.0 solutions.

Organizations miss significant opportunities to drive market share and customer growth because it takes too long to recognize material market events and take action. The webinar is designed to help attendees discover how to drive market share by helping employees get the exact market and competitor information they need, when and where they need it, as soon as it is published.

Attendees will better understand why leading organizations are turning to emerging, enterprise RSS technologies to gain competitive advantage, and how to turn an overwhelming explosion of unmanageable information into an organized, shareable, and actionable resource – throughout an organization.

You'll learn how to connect newly published information to you and your employees, the instant it is published.....and understand how organizations are taking advantage of hosted, enterprise RSS solutions in as little as two weeks, with minimum risk.

Who Should Attend:

• CMOs and VPs of marketing with responsibility for brand and category success.
• Individuals responsible for driving measurable metrics such as market share, share of wallet, products per household, and customer defection/churn.
• VPs and directors of e-commerce who are looking to leverage Web 2.0, enterprise RSS, and/or publish-subscribe technologies to gain competitive advantage.

Tag: KnowNow
Tag: Enterprise RSS