May 16, 2006
Rocketboom's Amanda Congdon Live
Most in my circles know what Rocketboom is about, but for those who don't, check it out - user generated digital rich content syndicated to the masses in the form of video through her daily three minute internet show.
Says Amanda, “I don’t even know what syndication is anymore.” She references something that Jarvis said on the Gillmor gang, “It’s all about aggregators now.” Information comes to you in the format you want it, when and where you want it.
Says Amanda, "syndication is a dying but not dead term. Aggregators are becoming more profilic. She also references other widely adopted technologies that have changed the paradigm shift, such as iTunes, TiVo, and Akimbo. Anyone can compete and content is king.
There are so many different ways to distribute your content now, and numerous syndication formats. She gives us examples of the various types of video blogs out there, including Hollywood's Daryl Hannah (Love Life) and Basic Brewing. People are starting to use digital video as their primary medium.
She claims that there’s going to be a democratization of content (already happening) and that great content will rise to the top, whether it is created by a major network or a kid in his backyard. Aggregating systems like iTunes and TiVo will become the norm, which will level the playing field. You don’t have to fight to syndicate your content anymore.
More and more people, she notes, are becoming producers, not just consumers. It’s a true lifestyle shift based on interactivity.
The new model is that producers can finally keep their integrity as artists and as human beings.
So she asks the audience, which road do you take?
Rocketboom does both.
There are a few ways to make money from video blogs. Motion picture or video ads are primary, says Amanda. There’s also the subscription and premium subscription models, pay-per (iTunes model), merchandising, consulting, writing a book or other random jobs you can get from your blog or vlog.
She says that on the subscription side, Rocketbook is exploring that and while they haven’t officially announced anything, they’re looking at somewhere around $4 a month, to keep it reasonable for the masses.
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