Financial Times on Social Networking

Client KnowNow gets a lot of play in this week's Financial Times in article titled: Social Networking Becomes Work.

A lot of work. Why don't we cry louder so vendors will do something to fix the chaos we're in?

Enter what he says is the next wave in office productivity, represented by wikis, blogs and other social networking technologies, which will transform the way work is done by encouraging new types of collaboration.

RSS is already widely used by websites, including FT.com, to send tailored content to subscribers. KnowNow's CTO Ron Rasmussen is quoted: "But portals are a “heavyweight” technology, and it is difficult to integrate the information feeds. RSS makes it much easier to stitch together your information."

KnowNow’s hosted service aggregates content from blogs, newsfeeds and applications such as Oracle. The content is filtered to match the interests of each user and pushed out as RSS alerts, either to a Google browser bar, a dedicated RSS reader or an instant messaging client.