Adaptive Path Google 'Thang'

Yowwwwsa. I know the Adaptive Path folks.....and suddenly, I get the announcement. Yet, on so many levels, it make sense.

Essentially, formalized today - Valentines Day (what a gift), Adaptive Path has sold Measure Map, the unique analytics service designed for bloggers, to Google.

This acquisition is the culmination of Adaptive Path’s first initiative to develop products in-house. Jeffrey Veen, an Adaptive Path founder and Product Director for Measure Map, (who I just ran into briefly at the flickr party), will make the journey to Google along with several other members of the development team.