« VCs Missing the Mark on Tech Innovation | Main | Upcoming......on Feng Shui »
July 22, 2005
RSS: the TiVo of e-Marketing
Chris Selland comments on RSS as the TiVo of e-Marketing - meaning more control and therefore power to the consumer.
Says Chris, "This underscores the point I was making in my previous post - that RSS is far superior to e-mail for marketing communications (at least it is from the recipient's perspective). RSS promises to do to e-marketing what TiVo has done to television - it shifts power, control and choice to the consumer and away from the marketer."
Comments a reader - "The world isn't black and white. RSS is an additional communication channel and not a replacement for e-mail."
No perhaps not a replacement, but a damn healthy supplement.
July 22, 2005 in On Blogging, On RSS, On Technology, PR & Marketing | Permalink
TrackBack
TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451c79e69e200d8345f7b5469e2
Listed below are links to weblogs that reference RSS: the TiVo of e-Marketing:
» RSS as the TiVo of eMarketing from HorsePigCow: Life Uncommon
Is RSS going to replace eMail Marketing? Part of me really hopes so. As Renee Blodgett says in her recent post, "(maybe) not a replacement, but a damn healthy supplement."
The problem with email is that:
1. We get so damned much of it that, eve... [Read More]
Tracked on Jul 25, 2005 9:19:15 AM
» RSS as the TiVo of eMarketing from HorsePigCow: Life Uncommon
Is RSS going to replace eMail Marketing? Part of me really hopes so. As Renee Blodgett says in her recent post, "(maybe) not a replacement, but a damn healthy supplement."
The problem with email is that... [Read More]
Tracked on Jul 25, 2005 9:20:03 AM
Comments
Both personally and professionally I think RSS will eclipse the value of email and other vehicles for getting a message to an audience. We will still have a problem with relevance and finding new feeds but we should expect those problems to be solved as well. Nice blog, glad I stumbled onto it.
Posted by: mike | Jul 22, 2005 10:10:11 PM
hz hz hz hz
Posted by: John Male | Jul 27, 2005 5:14:30 PM
