PR Machine & The Blog Pitch

I'm having an odd moment in the first session of New Communications Form's Blog University. Here, I'm surrounded by a large group of PR professionals - supposedly my colleagues. Somewhere, somehow along the way, the blogger geeks and technologists have become my professional and social network, which means that I feel like I'm on foreign soil.

It's been awhile since I've managed accounts at an agency, attended a PRSA event or served on a PR committee. Being among so many people who are involved in my daily grind is bringing me back to the early nineties, so my odd moment might best be described as surreal. Forward wind, backward wind, forward wind again. Surreal.

Since running my own gig, my thread with other PR pros is more on a social level, i.e., organizing an event or party, lunch (and then we tend to talk about everything except for our industry), or logistics, i.e., should I work with this vendor or not?

The first breakout session is called "How to pitch bloggers." Bloggers are probably flinching. I had to walk out of the room. I have a major issue with the word "pitch." More on that later.