Passion & Authority are Key

Robert Scoble talks about the concept of ‘pitching a blogger.’ He suggests that not only should you identify a connector and pitch the connector, but pitch the 5-50 people around the connector, i.e., the 5-50 people that the connector ‘hangs with,’ reads and trusts.

He suggests that you try to influence those around the connector's sphere and by doing this, you create a movement.

Passionate people decide something will happen. The cycle between the early adopter blogger writing about a topic or issue and the press picking it up is getting shorter. Talk about the power of influence.

Robert says, "people ask me what I should do if I want to start a blog?" Robert suggests that they read fifty blogs for two weeks, subscribe to blogs that you care about and link to blog posts you find compelling.

On "what makes a good blog?" Two key things according to Scoble. Passion and Authority.

The important points are these: how excited are you, how often do you post, where do you go to get the information you post about, and how often do you get close to the thing that you're blogging about, i.e., an event, an expert, a product.

He also refers to Chris Anderson's Long Tail. Bottom Line: Don't worry about the fact that you only have five people reading your blog; care about which five people read your blog.