Forrester Report: Blogging Bubble Or Not

Charlene Li's Report on Blogging: Bubble or Big Deal, is out. It's more of a corporate look: When and How Businesses Should Use Blogs. Client NewsGator is included in the report. Click here to get your hands on it.

Her executive summary below:

"Although Weblogs (blogs) are currently used by only a small number of online consumers, they've garnered a great deal of corporate attention because their readers and writers are highly influential. Forrester believes that blogging will grow in importance, and at a minimum, companies should monitor blogs to learn what is being said about their products and services. Companies that plan to create their own public blogs should already feel comfortable having a close, two-way relationship with users. In this document we recommend best practices, including a blogging code of ethics, and metrics that will show the impact of blogs on business goals."