Corporate Blogs a Double-Edged Sword

Nice piece from Michael Gartenberg in the November 15th issue of Computerworld on the issues facing corporate blogs.

While some just say "its a bad idea," Gartenberg thinks more companies should blog, but suggests they do so "with caution." He makes a few suggestions, including putting together a set of guidelines.

I think guidelines are okay, as long as they don't detract from the "personality" of the blog/blogger.

Organizations should be careful about the language they use, since what they say can have ramifications down the road......especially if its a publicly traded company. "Establishing policies for company bloggers and then knowing who is saying what are critical steps."